Trust
If you build it, they will come.
A great sales pitch is important.
But without trust, even the best pitch will fall flat.
So how do you build trust on the web?
Simple.
By providing free content that has real value.
That's where we come in.
We’ll write unique articles for your website that:
ATTRACT
ENGAGE
BUILD
Regular high-quality written content will also help you:
Establish topical relevance with Google Search
Sure, keywords are useful, but in order to rank well in Google's SERP your site needs broad topical relevance. When we plan your articles, this is one of the things we focus on.
Increase your authority in your industry
Every article we write for you will be well-researched and informative, which will help you set yourself apart from industry competitors.
How our process works:
Step 1: Questions
When you become our client, we’ll have a few questions for you. You are free to answer as many or as few of the questions as you want to. We're not trying to pry: we're merely trying to understand, as completely as possible, how we can best serve your needs.
- We’ll want to understand your business, and where your company fits within your industry.
- We’ll want to know who your competitors are, what they’re doing right, and what they’re doing wrong.
- We’ll want to know whether you have existing web content, or whether you’re just beginning the process of building your online authority.
- But most importantly, we’ll want to know about the type of person who buys your product: how they find you, why they want what you sell, how they use it, and how they communicate.
Step 2: Planning
Once we have the information we need, we’ll start building a plan. The ultimate goal of our service is twofold. We want to:
- Build trust with your prospective customers by giving them valuable information.
- Build topical relevance with search engines by creating an ever-expanding web of articles related to your product or service.
With this in mind, we will create a detailed publishing schedule that is tailored to your industry, your budget, and your goals.
Then we’ll roll up our sleeves and start writing.
Step 3: Execution
As per the publishing schedule, we’ll craft articles on each primary topic, making sure that we cover that topic from every conceivable angle.
Our articles will be formatted in a way that will ensure maximum readability by the broadest possible audience, whether that means a list format, a how-to format, a Q&A format, or a traditional paragraph format.
We’ll include interesting subheadings to draw the reader onward, and we’ll include royalty-free licensed images that help imprint the article’s information—and your brand—on the reader’s mind.
Example
Let’s say your company sells baby strollers.
Your goal is to sell more baby strollers online, reduce your ad spend, and ultimately to create an audience for future product launches in the baby goods sector.
We’d start by writing informative articles that focus on obvious stroller-related topics like durability, practicality, and safety.
Then we’d gradually expand the scope of those articles to include related topics, like baby formula and early child development.
When a mother-to-be begins to notice that your company provides helpful articles about things that matter to her, you will already have an established relationship with her when the time comes to choose a stroller. You will also have a customer who knows and trusts your company, which will help ensure the success of future products (or will help with cross-sales of an existing product).
Likewise, when Google notices that expectant mothers are clicking your links in their SERP, they will assume–correctly–that your site has broad topical relevance for people searching for baby goods, and they will increase your site's rank accordingly.
The Result
The best part about content marketing is that everybody wins. Your company increases sales and brand awareness, while benefiting from organic search traffic. Google gets to provide relevant results to its searchers, and the customer gets access to great products and information from a company they can trust.
As with most worthwhile things, of course, this all requires patience, effort and skill. More importantly, it requires action on your part to get things started.
If you're ready to start building trust with prospective customers through high-quality written content, scroll down to check out our pricing plans, or contact us for a custom quote.
Why should I choose Wordhenge?
In a word: quality.
The prevailing SEO mindset is to increase SERP rankings by dumping as many keywords onto the internet as possible. But while quantity certainly does matter, it should not come at the expense of quality.
Instead of that strategy, picture this:
While your competitors are busy pumping out frivolous "7 Things You Should Know" listicles, you are building a body of meaningful content that positions you as one of the foremost authorities in your industry: content that retains its value and relevance for years to come.
If that scenario appeals to you, we hope you will consider our services. We strive to make every article we write informative, thoughtful and valuable to our clients over the long term.
What about SEO?
Search engine optimization is a critical component of any marketing strategy. But search engines are smarter than they used to be, so many of the tricks and tactics of yesterday are largely worthless. Today, the key to search engine success is in the content.
This is a good thing, because smart SEO strategists have shifted their focus from trying to fool search engines to giving search engines exactly what they want: high-quality, relevant content for their searchers. It's making the internet a better, more useful tool for all of us.
We work with our clients to determine the best keywords and keyword phrases for their goals, and we write all our articles with on-page optimization in mind. But the real key to what we do lies in the quality of the articles themselves: the low bounce rate that results from giving searchers what they're looking for.
Can I commission a single article?
We're happy to write a single article for you as an initial demonstration. However, our main focus is on working with long-term clients to build a comprehensive body of content.
This involves a lot of groundwork, from getting to know your business to building a comprehensive publishing plan. For this reason, we ask that clients commit to at least three months of weekly articles.
For other options, article lengths, payment options, or
total blog maintenance, request a custom quote below.