Trust
If you build it, they will come.
A great sales pitch is important.
But without trust, even the best pitch will fall flat.
So how do you build trust on the web?
Simple.
By providing free content that has real value.
That's where I come in.
My name is Tod Lancaster, and I’m a professional writer with a background that spans journalism, content marketing, and narrative development.
Over the years, I’ve written everything from feature articles and web content to long-form thought leadership pieces and story-driven copy. My focus is always on clarity, credibility, and connecting with the reader—whether I’m explaining complex ideas or crafting content that builds trust and authority. I bring a thoughtful, hands-on approach to every project I take on.
I’ll write unique articles for your website that:
ATTRACT
Attract new customers with search-optimized content.
ENGAGE
BUILD
Regular high-quality written content will also help you:
Earn search visibility by building topic authority
Google rewards content that demonstrates real-world experience, covers subjects in depth, and aligns with user intent. When we plan your articles, we focus on more than just keywords—we help you become the go-to source in your niche.
Establish authority with original, experience-driven content.
Every article I deliver is deeply researched, thoughtfully written, and designed to showcase your expertise—setting you apart from competitors and earning trust from both readers and search engines.
How my process works:
Step 1: Questions
When you become my client, I’ll have a few questions for you. These questions are geared to help me understand, as completely as possible, how I can best serve your needs. They'll help me understand:
- your business, and where your company fits within your industry.
- who your competitors are, what they’re doing right, and what they’re doing wrong.
- whether you have existing web content, or whether you’re just beginning the process of building your online authority.
Step 2: Planning
Once I have the information I need, I’ll start building a plan. The ultimate goal of my service is twofold. I want to:
- Build trust with your prospective customers by giving them valuable information.
- Build topical relevance with search engines by creating an ever-expanding web of articles related to your product or service.
With this in mind, I will create a detailed publishing schedule that is tailored to your industry, your budget, and your goals.
Then—once you sign off on the plan—I’ll roll up my sleeves and start writing.
Step 3: Execution
As we follow your content schedule, I’ll develop articles that explore each key topic from multiple angles—delivering value to both your readers and search engines.
Each article will be structured for clarity and engagement, using the format best suited to the subject: whether that’s a how-to guide, a deep-dive Q&A, or a thoughtfully curated list with real insights—not fluff.
We’ll use compelling subheadings to keep readers moving through the page, and include high-quality, royalty-free images that reinforce your message and strengthen your brand presence.
Example
Let’s say your company sells baby strollers.
You want to increase online sales, reduce ad spend, and build a loyal audience for future product launches in the baby gear space.
I’d start by creating helpful, search-optimized articles around core topics like stroller safety, durability, and everyday use. Then I’d gradually branch out to cover related areas—like infant nutrition, sleep training, or early development—building trust with your audience over time.
When expectant parents regularly find useful content on your site, they begin to associate your brand with reliability—long before they’re ready to buy. That relationship pays off not just at checkout, but in cross-sells, repeat purchases, and word-of-mouth.
Meanwhile, Google rewards this kind of focused, high-quality content. As your site earns clicks, time-on-page, and backlinks across a range of baby-related topics, it becomes a trusted authority—and climbs in search rankings accordingly.
The Result
The best part about content marketing is that everyone benefits. Your business gains visibility, builds trust, and drives sales through organic traffic. Google delivers useful results to its users. And your future customers find products and information they actually need—from a source they’ve come to trust.
Of course, like anything worthwhile, this takes time, consistency, and real expertise. But it starts with one simple step: deciding to invest in content that actually works.
If you’re ready to build long-term trust and grow your audience with high-quality written content, please contact me for a custom quote.
Why choose me?
In a word: quality.
Many SEO strategies still chase volume—publishing generic, low-value content in hopes of catching short-term traffic. But that approach rarely builds trust, and it certainly doesn’t build long-term visibility.
While your competitors rely on templated posts and recycled insights, you’ll be building a library of original, experience-driven content that establishes you as a true authority in your industry. Content that earns attention today—and keeps working for you tomorrow.
What about SEO?
I don’t chase rankings with outdated tactics or keyword gimmicks. Instead, I focus on what actually works in today’s search environment: high-quality content that aligns with user intent and satisfies Google’s emphasis on experience, expertise, authority, and trust.
That starts with research. I’ll help you identify strategic keyword targets—not just high-volume terms, but semantically related phrases that signal topical authority. Then I’ll write content that’s optimized for both search engines and real readers: clear structure, relevant subheadings, internal links, and metadata where appropriate.
The result? Content that performs well organically because it deserves to. No shortcuts. Just the kind of writing that search engines—and your audience—can trust.
Do you use AI?
I believe great content is written by people, for people. That’s why every final word you receive from me is 100% human-written—crafted, edited, and refined by hand to ensure clarity, authority, and originality.
That said, like most modern professionals, I occasionally use AI tools during early research or brainstorming stages—for example, to explore angles, organize notes, or compare phrasing. But I never let AI write the content itself, and I never copy-paste from generative tools. My role is to think critically, write clearly, and ensure that your content reflects your voice—not something scraped and stitched together by AI.
This isn’t just about quality. It’s about risk.
Why AI-Generated Content Can Hurt You
Search engines like Google are increasingly adept at identifying low-quality, automated, or “thin” content. Their algorithms now prioritize:
- Originality and firsthand experience
- Depth and topical authority
- Clarity and helpfulness to the reader
Publishing AI-generated content—especially without careful oversight—can lead to:
- Lower search rankings
- Loss of user trust
- Difficulty building domain authority over time
My promise is simple: I won’t put your brand at risk. You’re hiring me for high-quality content that stands up to scrutiny from both humans and algorithms—and that’s exactly what you’ll get.